Facebook launched Workplace last October with the aim of bringing its immensely popular social network to the world of business. The service combines the look and feel of Facebook’s consumer app with features targeted toward enterprise users.
Its main advantage lies in its instant familiarity among end users. With 240 million Facebook users in the U.S. alone, chances are employees will already know their way around the application. From a business perspective this has a number of benefits. It means that there is less time spent training staff to use a new tool, and, in theory at least, increases the likelihood of strong uptake across an organization.