Managing projects across teams both large and small isn’t easy. It can sometimes get complex and is often inefficient. That’s where collaborative task management firm Asana hopes to help out. It aims to make tracking work activities simpler, reducing the need for email and unnecessary meetings, or – as Asana calls it – all that “work about work.”

Asana was created in 2008 by Facebook co-founder Dustin Moskovitz and software engineer Justin Rosenstein after they saw a need to coordinate teams more effectively inside the social network’s operations. They soon realized that tech giants weren’t the only companies that could benefit from greater efficiency.

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