Posts in category Strategy


Strategy

The Vision Thing

Salesforce earlier this year introduced its Einstein Vision capability, an idea with a lot of promise but not a great deal of precedent. Who had applications that could see, and how would this be used? For decades, we’ve been content with scanning documents and analyzing them with OCR tools, or we’ve used bar codes and QR codes — but it all came down to recognizing simple symbols.

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Strategy

Yes, and…

The further we go in the CRM adventure, the less our efforts seem to be about technology. That’s because we’re reaching a theoretical limit, or asymptote, on what technology can do in the vendor-customer relationship. Think of an asymptote as the ceiling that a graph never reaches. Increasingly, we’re encountering situations where the best technology can do is assist humans.

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